![]() ![]() #GOOGLE TRENDS TODAY OFFLINE#With daily search data for 55,000+ products, 45,000+ brands, and nearly 5,000 categories across the U.S., Shopping Insights helps you better understand customers’ shopping intent online, and make more informed merchandising and marketing decisions across online and offline channels. How can Google provide these shopping insights?Īccording to Think with Google, in 63% of shopping scenarios, shoppers go online to conduct research before they make a purchase decision, regardless of whether they end up buying online or in a store. Now, it’s painfully obvious that this year’s disruptions are making it hard for retailers to plan for the holidays.īut, Shopping Insights helps them stay up to date on what shoppers want and follow trends in their category. In these “extraordinarily uncertain” times, it’s a life saver. Google launched Shopping Insights in October 2015, but I’ve rarely used the tool before the COVID-19 recession despite the fact that it enables you to see how your company or clients stack up against your competitors, and it lets you track competing products in your category. If your company or clients makes any of these products, this is your opportunity to spot a key trend and become a hero. Then, tackle the top trending categories week-over-week, and examine: Or, focus on the top trending categories month-over-month to discover:
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